Our Approach

Requires the complementary skills, experience and personalities of our people, with some key principles that are important to us.

  • It’s personal

    We guarantee hands-on senior input and the protective/proactive backing of a Shadow Partner on every project. More than that, it’s a personal service from every person at alinea in that we all care, and apply care to every aspect of our work.

  • Immediacy

    We can be fast and responsive not only through an ingrained attitude but also because of our knowledge and knowledge sharing agenda. We share our experiences and thoughts so that we can all represent the brains of the business.

  • Influence

    Our passion for the job underpins our determination to positively influence – to get the right product for the right price.

  • Focus

    The project, the project, the project. Nothing will distract us from this focus.

  • Quality

    Excellence is a value that we don’t mind repeating; everything we do is driven by it. This focus is made possible by our unwillingness to compromise on the quality of our people.

  • Longevity

    We continue to build for the long term, with a critical mass of good people, a set of robust systems and a commitment to progress that will ensure an enduring business.

  • Together

    Cliché, but we’ll keep saying it, because it’s the difference between success and failure. Our openness, challenging natures, humility and our dedication to research all promote teamwork, and of finding better ways doing things – together

  • Staying ahead

    We remain close to the market so that we can stay ahead of it. Behind this is a commitment to continual improvement, and the persistent application of research and insight.

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